Privacy Policy

Last Updated: Date 4 October 2026
 
Welcome to Definition Audio Visual’s privacy policy. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
 
1. Important Information and Who We Are
 
Purpose of This Privacy Policy
This privacy policy aims to give you information on how Definition Audio Visual collects and processes your personal data through your use of this website, including any data you may provide through this site when you sign up to our newsletter, purchase a product or service, or use our contact forms.
 
Data Controller
 
Definition Audio Visual – registration number No. 12381772 is the controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy policy).
 
Contact Details
If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:
  • Full Name of Legal Entity: Definition Audio Visual Ltd
  • Email Address: mark@definitionaudiovisual.co.uk
  • Postal Address: Radley House, Richardshaw Road, Leeds, West Yorkshire, LS28 6LE
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
2. The Data We Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
  • Identity Data: Includes first name, last name, username or similar identifier.
  • Contact Data: Includes billing address, delivery address, email address and telephone numbers.
  • Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data: Includes information about how you use our website, products and services.
  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
3. How Is Your Personal Data Collected?
We use different methods to collect data from and about you including through:
  • Direct Interactions: You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you apply for our products or services, subscribe to our service or publications, or request marketing to be sent to us.
  • Automated Technologies or Interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
4. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
5. Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
6. Disclosures of Your Personal Data
We may share your personal data with internal and external third parties (such as IT support providers, web hosting platforms, or professional advisers) who act as processors or joint controllers based in the UK.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
9. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data (the “right to be forgotten”).
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us at mark@definitionaudiovisual.co.uk